Plans & Subscription

GoAnd.Run has two public plans and one internal grandfather tier. You can start for free and upgrade to Coach whenever you're ready to train for a real race.

Free: £0 / month

Couch to 5K and distance-building plans, limited AI feedback. Perfect for new runners.

Coach: £3.99 / month

Race goal plans, weekly reviews, unlimited feedback, Oura, shift scheduling, everything.

Free plan

£0 / month

Start running with Strava sync, a beginner training plan, and a taste of AI coaching. No payment details required. Just sign up and connect Strava.

What's included

Strava connection with automatic activity sync and full activity history
Athlete profile, training zones, race results, and dashboard
Couch to 5K, the full 8-week beginner programme
Build to a Distance: progressive plans to build up to any target distance
5 AI session feedbacks per month: on-demand coaching feedback on your recent runs

Free plan limits

· 1 training plan generation per 12 months
· 5 AI session feedbacks per calendar month
· Race goal plans, weekly reviews, plan adaptation, on-demand session swaps, Oura recovery integration, shift-work scheduling, and race analysis are all Coach-only

Coach plan

£3.99 / month

The full AI coaching loop. Unlocks race goal plans, unlimited AI feedback, and every advanced feature. Designed for runners training for a specific event: 5K, 10K, half marathon, marathon, or ultra.

Everything in Free, plus

Race goal plans: specify a real race and get a full periodised training plan, with optional GPX course upload for course-specific training
Unlimited plan generations: start as many new plans as you need
Unlimited AI session feedback: get coaching on every run, not just five per month
Weekly AI reviews: the coach reads your whole week and gives you a summary plus guidance for the next week
Plan adaptation: your plan adjusts automatically based on your weekly check-ins, fatigue, and compliance
Session adjustment: can't do today's planned session? Tap a button, explain why, and the AI swaps it for a suitable alternative
Shift-work scheduling: rotating shifts? Enter your roster and the AI builds your plan around your actual availability
Oura recovery integration: if you wear an Oura ring, your sleep, readiness, and HRV feed into plan adjustments
Race analysis: cross-race insights that learn which training approaches produced your best performances

Frontier members

Internal grandfather tier

If you were part of the pre-launch test group, you'll see your account as a "Frontier member". Frontier members get permanent free access to every Coach feature (forever) as a thank-you for helping us test the app before launch. There's nothing to pay, nothing to cancel, and no renewal.

If you're a Frontier member and ever want to stop using the app, just deactivate your account from the profile page. Frontier access is tied to your account, not your payment method.

Upgrading & managing your subscription

How to upgrade

Visit the pricing page, click Upgrade to Coach, and enter your card details on Stripe's secure checkout page. You'll be redirected back to your dashboard the moment payment goes through.

How to manage

Once you're on Coach, click Manage subscription on the pricing page, or visit your billing portal directly. This opens Stripe's hosted customer portal where you can update your card, download invoices, or cancel.

What happens when you upgrade

All Coach features become available immediately. Any plan or AI feature that was locked on Free unlocks without you needing to do anything. Your existing Strava data, race goals, and training plans all carry across.

What happens if you downgrade or cancel

You keep access to Coach features until the end of your current billing period. After that, you return to the Free plan. Your data stays intact, but locked features become unavailable and the usage limits kick back in.

Billing & cancellation

Payments are processed by Stripe, one of the most trusted payment providers on the web. GoAnd.Run never sees or stores your card details; they go directly to Stripe's secure systems.

The Coach plan is £3.99 per month, billed in GBP. Your subscription renews automatically on the same day each month until you cancel. No annual commitment, no cancellation fees.

You'll receive receipts by email from Stripe for each payment. Your full invoice history is available inside the Manage subscription portal.

If a payment fails (e.g. expired card), Stripe will retry automatically and email you a notice. If it still can't process payment after a few retries, your Coach access will pause until the payment succeeds. Your data won't be deleted.

GoAnd.Run is operated by mattwservices.co.uk, a UK partnership. Prices shown are final; no VAT is charged.

Frequently asked questions

Is there a free trial of Coach?

There's no trial, but the Free plan lets you try one training plan and five AI feedbacks per month so you can evaluate the app at no cost. Upgrade to Coach when you're ready to train for a real race.

Can I use GoAnd.Run for free forever?

Yes. The Free plan is a permanent offering, not a 30-day sample. If you just want to run Couch to 5K, build to 10K, or follow one beginner plan per year, the Free plan is all you need.

What happens to my data if I cancel?

Nothing. Your Strava history, activities, past plans, race results, and zones all stay. You just lose access to the Coach-only features until you re-subscribe.

Can I switch from monthly to annual?

Right now, only monthly billing is available. An annual option may be added later if there's demand, so feel free to ask in support.

Why is the plan called "Coach"?

Because that's what you're getting: an AI coach that reads every run, builds and adapts your plan, and gives you feedback as if you had a real coach in your pocket. The Free plan is for training; Coach is for coaching.

How do I get help with a billing issue?

Email [email protected] or visit the support page. We'll respond within a working day.